Cookie storage, marketing telemetry, and retention on Millbury Street.
Cynthia Bertrand operates this website as an inquiry counter and informational catalog for retail flowering plants, nursery shrubs, and trees conditioned for central Massachusetts soils. We account for every client identifier, tracking cookie, and Consent Mode v2 parameter before any storage byte touches your browser.
This disclosure documents the functional mechanics of our nursery inquiry desk, our live paid advertising campaigns across Google Ads, Microsoft Advertising, and Meta Ads, and the exact clock cycles governing data expiration.
Every marketing measurement script remains gated. Consent Mode v2 holds ad_storage, ad_user_data, ad_personalization, and analytics_storage denied until affirmative approval is registered.
Effective Date and Notice Verification
This Cookie Policy took effect on 2026-10-17. It applies directly to all visitors accessing cynthiabertrand.com from within the United States, including consumers protected under California privacy regulations (CCPA/CPRA) and related state frameworks, as well as European visitors evaluating Massachusetts horticultural production.
We maintain this log on a continuous schedule. Any technical addition to our ad measurement stack or server infrastructure triggers an immediate revision of the audit rail at our Millbury Street farm office.
Cookie Categories in Active Operation
We classify every digital tag, cookie, and client storage entry into three defined functional categories: strictly necessary, analytics, and advertising. We run no unclassified scripts, no automated third-party ad injection networks, and no hidden cross-site browser profiling.
| Category | Technical Purpose | Default Permission |
|---|---|---|
| Strictly Necessary | Maintains essential operational state: UI preferences, chat continuity token, and the persistent cookie consent record. The site cannot function properly without these items. | Always Active |
| Analytics Storage | Measures nursery traffic volume, high-interest catalog sections (annuals, flowering shrubs, shade trees), navigation flow, and inquiry drop-off rates without collecting raw personal identifiers. | Denied until Accepted |
| Advertising Telemetry | Evaluates ad campaign conversion performance, calculates campaign acquisition costs for flowering plants Auburn MA, and prevents repetitive ad exposures across search and social channels. | Denied until Accepted |
Strictly necessary items carry no advertising payloads. If you choose to decline marketing cookies, all analytics and advertising storage mechanisms remain locked in a denied state.
Current Cookie and Browser Storage Registry
Below is the technical ledger of all persistent browser cookies, local storage keys, and temporary session tokens utilized on cynthiabertrand.com, presented as a real table of cookies and storage keys.
| Identifier / Name | Provider / Origin | Category & Objective | Storage Duration |
|---|---|---|---|
| site_consent_v2 | cynthiabertrand.com | Strictly Necessary • Stores your accepted or declined consent state | 12 months |
| chat_desk_token | cynthiabertrand.com | Strictly Necessary • Maintains support conversation identity across page reloads | 12 months |
| _ga | Google LLC | Analytics • Distinguishes unique browser instances to assess nursery visits | 13 months |
| _ga_* | Google LLC | Analytics • Preserves session state during interactive plant catalog browsing | 13 months |
| _gcl_au | Google Ads | Advertising • Measures ad conversion rate for inbound search clicks | 90 days |
| _uetsid | Microsoft Advertising | Advertising • Captures session visits originating from Bing ad campaigns | 24 hours |
| _uetvid | Microsoft Advertising | Advertising • Long-term visitor identifier for Microsoft ad conversions | 13 months |
| _fbp | Meta Platforms Inc. | Advertising • Tracks ad engagement and catalog inquiries from Meta properties | 90 days |
Note: Third-party advertising tags load only if you provide explicit opt-in consent through the consent interface, or if your browser has not broadcast an opt-out preference signal.
Advertising Platforms and Click Telemetry
This website is an active landing destination for commercial paid advertising. We run campaigns through google ads, Microsoft Advertising, and Meta Ads to direct commercial landscapers, local gardeners, and fruit growers to our Millbury Street nursery yard.
When a visitor arrives at our website through a sponsored link, the respective platform appends a unique cryptographic query parameter to the URL:
- gclid • Google Click Identifier generated by google ads. It ties an inbound visit to the specific search query, keyword match, and campaign budget.
- msclkid • Microsoft Click Identifier attached by Microsoft Advertising (Bing) for campaign attribution and ad quality metrics.
- fbclid • Meta Click Identifier appended by Meta Ads across Facebook and Instagram placements to measure farmstand inquiries.
These parameters allow us to evaluate which horticultural offerings—such as spring pansy bowls, container hydrangeas, or native New England red maples—generate real inquiries. No ad platform has reviewed, endorsed, or verified our physical farm operations; these are commercial advertising tools used under standard publisher agreements.
Consent Mode v2 Signal Architecture
We implement Google consent mode v2 directly inside our document head prior to executing any telemetry script. Under our configuration, four discrete signals are initialized in the denied state:
Consent Mode v2 holds ad_storage, ad_user_data, ad_personalization, and analytics_storage denied until the visitor allows storage, and sets them back to denied the moment the visitor declines or withdraws consent. When you select “Accept Storage,” an update event transmits granted signals to the tag API, allowing conversion measurement without exposing personal plant orders. If you select “Decline Non-Essential” or withdraw permission at any time, all four signals are instantly returned to denied.
How Consent Is Controlled and Revoked
When you first arrive on cynthiabertrand.com, a docked consent banner appears at the base of your viewport. You are presented with equal, balanced choices: “Accept Storage” or “Decline Non-Essential.” We do not employ deceptive design patterns, pre-checked boxes, or hidden dismissal toggles.
You can modify or withdraw your selection at any time during your visit. To reopen the settings dialog, click the Manage Cookie Preferences link located in the footer of every page, or use the direct trigger below:
Furthermore, our server automatically recognizes and respects the Global Privacy Control (GPC) signal transmitted via your browser’s Sec-GPC request header. If detected, marketing storage is automatically set to denied without displaying a prompt.
What Functions Continue and What Halts Upon Refusal
Declining optional cookies does not restrict your access to Cynthia Bertrand’s nursery resources. Our business on Millbury Street is horticultural trade, not data brokerage.
What remains fully operational:
- Browsing our complete retail catalog of annuals, perennials, shrubs, and shade trees.
- Calculating rough planting estimates using the interactive unit price tool.
- Submitting non-binding plant availability inquiries via our direct contact form.
- Accessing nursery hours, directions to 148 Millbury Street, and direct grower phone lines.
- Live messaging with our greenhouse counter via the support desk widget.
What is immediately halted:
- Conversion attribution pings connecting your visit to Google Ads, Microsoft Advertising, or Meta Ads.
- Measurement of landing page dwell times, scrolling depth, and click telemetry via analytics scripts.
- Retargeting cookies that display reminders about seasonal plant stock on third-party websites.
Third-Party Platform Policies and Governance
Advertising platforms process data according to their independent legal agreements and privacy notices. Telemetry and click identifiers are received by the following external recipients:
- Google Ireland Ltd / Google LLC (Google Ads): Receives gclid query attribution, Consent Mode v2 signals, and analytics session events. Review data governance at policies.google.com.
- Microsoft Ireland Operations Ltd (Microsoft Advertising): Attaches msclkid identifiers for Bing search campaigns. Data practices are governed by the Microsoft Privacy Statement published at privacy.microsoft.com.
- Meta Platforms Ireland Ltd / Meta Platforms Inc. (Meta Ads): Receives fbclid engagement parameters when campaigns run across Facebook or Instagram. Review policy details at meta.com/privacy.
- Hosting and Email Infrastructure: The secure web host serving cynthiabertrand.com and storing nursery inquiry records, plus the mail transfer service relaying notifications to [email protected].
Contacting the Nursery Concerning Cookie Storage
If you have specific inquiries regarding our digital storage practices, wish to inspect audit logs, or need assistance exercising privacy preferences under Massachusetts or California law, contact our office directly:
Cynthia Bertrand • The Farmer’s Daughter
Attn: Nursery Compliance & Privacy Desk
148 MILLBURY STREET, AUBURN, MA 01501-3229, AUBURN, MA, United States
Telephone: (508) 832-2995
Email: [email protected]
All verified privacy and cookie audit inquiries receive formal written resolution within 10 days. Visitors may also lodge concerns with their state Attorney General, or with the California Privacy Protection Agency in California.